Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."
Showing Season 3 of 4
Season 3
1984
Season 3 of Enterprise continued to air weekly, now interspersing updated editions of prior episodes in between the new ones.
01. Ted Turner and the News War
1984-01-19
Ted Turner and Satellite News Network executive Lloyd Werner vie for advertisers, subscribers, and cable-system carriers as they jockey for position in the cable news business.
02. Life After Death
1984-01-26
Telophase Corporation plans to start America's first chain of low-cost crematoria and to market cremation as an alternative to burials.
03. Room at the Top
1984-02-09
Will the new $125-million Westin Hotel in Boston be able to compete in a market already filled to capacity with luxury hotels?
04. On Key
1984-02-23
Ned Steinberger, owner of a small business that produces an innovative and extremely popular electric bass guitar, must cope with impatient customers and new competition.
05. Perfectly Frank
1984-03-01
Frank Perdue, the man who turned chicken into a brand-name item in the Northeast, plans to market a new product: chicken franks. WARNING: May contain scenes of animal trauma.
06. Reel Estate
1984-03-15
Texas real estate developer Trammel Crow attempts to lure Hollywood filmmakers to Dallas by building a state-of-the-art production complex.
07. Workout
1984-04-05
The Gloria Stevens chain of health clubs struggles to find a formula for survival in a volatile business climate.
08. Cash on the Vine
1984-04-26
The prize-winning Matanzas Creek Winery in California attempts to escalate production without disrupting the delicate balance of supply, demand, and high quality.
09. The Million Dollar Scan
1984-05-17
Israeli firm Elscint tries to develop, produce, and deliver a superior medical diagnostic scanner to compete with larger corporations.
10. Hot Chocolate
1984-06-07
Winners -- and losers -- stake their fortunes on cocoa in the futures market.
11. Crosswind Take-Off
1984-06-28
Lear Fan Ltd. and Beech Aircraft vie for a larger share of the market by developing a light, efficient corporate plane while battling technical problems, skeptical investors, and bureaucracy.
12. Hard Sell, Soft Sell
1984-07-12
Salespeople demonstrate their personal tricks of the ancient trade, to illustrate the psychology of selling.
